The social media industry is filled with talented 2SLGBTQ+ influencers from diverse backgrounds who, each day, put their stories out there for the world to see. Whether they’re gay, lesbian, bisexual, transgender, two-spirited, or queer, their talent knows no bounds, and it’s important to celebrate the diversity and positivity they bring to social media.
When it comes to influencer marketing, many brands still overlook the talent, presence, and following of queer influencers. But as social media continues to expand and the power of influencers becomes harder and harder to ignore, audiences are craving diverse influencers they can see themselves reflected in.
It’s still a challenge to find strong representation of the queer community in mainstream media. But the reality is, we, the user, control our experience online by engaging, following, and absorbing content that we want. The best way to ensure the visibility of 2SLGBTQ+ influencers in Canada and around the world is to consume their content with enthusiasm and show brands their influence is just as valid and as powerful as any other creator.